Case study

SEO and digital marketing success in healthcare: how DH Material Médico became the online leader

1. Diagnosis

DH Material Médico is a fundamentally B2B online store selling medical supplies to clinics and healthcare centres. From day one, the challenge was to grow online visibility and conversion rates in a highly competitive market. Over the years we built a multichannel digital strategy (SEO, CRO, content, and more) that significantly increased traffic and orders and positioned DH Material Médico as a leader in online medical supplies.

2. Action plan

  1. Bing-specific SEO: In addition to Google, the site was optimized for Bing, expanding visibility and reaching an additional audience.
  2. EEAT in the online store: We strengthened Expertise, Authoritativeness, and Trustworthiness (EEAT) with content and features that reflect DH Material Médico’s authority in the sector.
  3. Category and product SEO: Extensive technical and content optimization across hundreds of categories and thousands of SKUs, significantly improving search rankings.
  4. URL structure redesign, accounting for the hierarchy of each category, subcategory, and product page.
  5. Deep navigation menu: A multi-level menu improved internal linking, usability, and on-site SEO. For a store this large, crawl budget, load speed, and the volume of pages to index added extra complexity.
  6. WPO: Load-speed improvements — image and asset optimization, source code, unnecessary redirects, and more.
  7. Doofinder integration: Direct product access in a vast catalog, better on-site search, and higher conversions.
  8. ERP integration: The website was connected to the company ERP to streamline business processes and operational efficiency.
  9. Advanced filters and faceting: A filter system simplified product search while carefully managing faceting to avoid auto-generated duplicate URLs.
  10. Trust through reviews: User ratings via TrustedShops to increase store confidence.
  11. Diverse payment methods: Multiple payment options, including Scalapay instalments.
  12. Email marketing: Full Mailchimp integration — from abandoned-cart recovery to personalized offers.
  13. Blog linked to the catalog: The blog was strengthened and connected to the product catalog to drive purchases from articles and news.
  14. Multi-platform digital marketing: Campaigns on Google Ads, Microsoft Advertising, and Meta Ads, guided by data intelligence for optimal ROI.

3. Results

0st
#1 on Google for “material médico”, “material sanitario”, and “tienda material médico”.
0%
Year-on-year growth in visits.
0%
Year-on-year growth in orders.

The digital strategy for DH Material Médico shows how a precise, powerful marketing plan delivers results — regardless of company size, when there is commitment and investment.

Technical SEO, quality content, advanced tools, smart integrations, and solid digital marketing have boosted online visibility and made DH Material Médico the reference brand in online medical supplies.