Case study

Case Study: Fesmés, the SEO revolution in DIY retail

1. Diagnosis

Fesmés became a digital innovation benchmark in DIY retail. Working with geoseo, we rolled out an integrated SEO and digital marketing strategy with impressive results. Below are the key actions that took Fesmés past one and a half million annual visits and made SEO its main customer acquisition channel.

2. Action plan

  1. Online store redesign for a more current look and stronger Fesmés brand recognition.
  2. E-commerce performance: Migration from PrestaShop 1.6 to 1.7.8 for efficiency, security, and a solid base for future growth.
  3. Business intelligence integration: Connecting the store to SAP and APIs such as Commerzia and Splio to automate inventory, orders, and customer support.
  4. On-page SEO: Refined PrestaShop structure, meta tags, headings, and content to climb relevant search rankings.
  5. On-site search boost: Doofinder for CRO, complemented with AI-powered search tools.
  6. Technical SEO in PrestaShop: Load-speed optimization and continuous UX improvements to sustain and grow conversion rates.
  7. Specialized content: Tutorials and practical DIY advice that answer questions and add real value.
  8. Precise digital marketing: Carefully planned Google Ads campaigns with efficient CPC management.
  9. YouTube SEO: Optimizing the Fesmés YouTube channel to strengthen the brand and leverage DIY hero videos.
  10. EEAT implementation: Focus on expertise, authority, and trustworthiness to reinforce store credibility.
  11. “How to” schema: Structured data for step-by-step guides to improve rich-result visibility.
  12. Positive review generation: Strategies to capture favourable Google reviews and boost conversion.
  13. SEO on Bing and other engines: Extending the strategy beyond Google to capture unique opportunities.
  14. Local SEO push: Bing Places and Apple Maps to expand local visibility beyond Google.

3. Results

0M
Nearly 2 million visits.
0%
Lower CPC.
0st
SEO as the main traffic channel.
The outcome was exceptional: Fesmés grew annual visits beyond one and a half million, cut CPC by 41.17%, and made SEO its primary customer acquisition channel.